ITFM and FinOps Software

Know Your Numbers

AI Powered cost transparency

Introducing the market’s most advanced ITFM and FinOps Platform. MagicOrange helps the world’s largest enterprises gain clear line-of-sight into their cloud, on-prem and hybrid expenses and cost drivers. The MagicOrange platform ties IT cost to business value so IT leaders can make data-driven investment and cost optimization decisions.

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Integrating FinOps and IT Financial Management Revolutionises Unit Economics

In a recent interview with Business Reporter, our CEO, David Harding , discussed how organizations are evolving their IT financial management by integrating ITFM with FinOps practices. This fusion provides a clear view of IT expenditures, enabling data-driven decisions that align tech investments with business goals. By understanding the true cost of services through unit economics, companies can optimise IT spending and drive measurable value. This approach enhances transparency, accountability, and informed decision-making across departments, ultimately improving IT cost management strategies.

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See How MagicOrange Changed The Game At SPAR

SPAR leveraged MagicOrange’s flexible ITFM platform to bring clarity to its financial operations across IT, logistics, and property costs. By accurately allocating total costs across 20+ brands, SPAR gained unmatched transparency and accountability, leading to better-informed decisions and improved financial performance. This integration set a new benchmark in retail financial management, enhancing SPAR’s ability to manage expenses effectively across the organisation.

Oscar Stark From Liberty Insurance On MagicOrange’s Impact

Oscar Stark from Liberty Insurance praises MagicOrange as a pivotal partner in their digital transformation. MagicOrange enhanced communication and transparency across the organisation, offering crucial insights into their technology stack. The platform was instrumental in managing the complexities of cloud migration, providing a stable roadmap for a smooth transition. Stark highlights that MagicOrange’s actionable intelligence was essential for balancing innovation with financial responsibility.

Chris Barnes From Experian Explaining MagicOrange’s Impact

Chris Barnes from Experian discusses how MagicOrange drives both tactical and strategic wins. By enabling control over key financial fundamentals—like tower management, consumption-based billing, and cost optimisation—MagicOrange helps organisations understand the true total cost of ownership across their IT estate. This foundational focus not only optimises costs but also paves the way for bigger strategic achievements, enhancing overall business value.

Cloud Cost Control (FinOps)

FinOps brings financial focus to cloud spending, helping teams get more value from every dollar. It encourages collaboration between IT and finance to manage cloud costs smarter and more transparently. This approach ensures cloud investments deliver measurable impact while monitoring and controlling cloud spend.

Learn About MagicOrange’s FinOps Capabilities

IT Financial Management (ITFM)

IT Financial Management (ITFM) ensures every technology investment is aligned to business value. Through detailed cost allocations, precise budget tracking and insightful financial analysis, ITFM drives financial performance and transparency—empowering organisations to make informed decisions that improve efficiency, drive profitability and spur growth.

Learn About MagicOrange’s ITFM Capabilities

Enterprise Financial Management

MagicOrange gets you to the true cost of anything—per user, per API call, per business unit. Move from technical cost of ownership to total cost of ownership by incorporating HR, finance, marketing, sales, operations, and other non-IT shared services expenses into your cost modelling. It helps unify enterprise-wide financial insight, enabling complete transparency, defensible allocations and smarter cost-to-serve analysis across the entire organisation.

Learn About MagicOrange’s EFM Capabilities

Applied Unit Economics

Uncover the real value behind every product, service or process. MagicOrange overlays revenue into your cost model to surface the true unit economics that drive business performance. Move beyond averages and allocations to understand profitability at the most actionable level—per user, per transaction or per outcome. With this level of clarity, teams can prioritise high-value opportunities, eliminate waste and make confident, data-driven investment decisions.

Learn How MagicOrange Powers Unit Economics

Latest Research Courtesy of Gartner®

Balance ITFM and FinOps to Optimize IT Cost Management.

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Five IT Financial Management Fundamentals to Drive IT Success

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Problems We Solve

Spreadsheet Sprawl

Scattered, undependable data undermines IT leaders and often impacts relationships with key stakeholders.

Resolving Data Sprawl

Duplicative Spend

Hidden costs and cost optimisation don’t mix. The blend keeps operational excellence out of reach.

Eliminating Wasteful IT Spend

A Transparent Bill of IT

A trusted bill of IT remains elusive for most enterprises. This can cripple acceptance of showback or chargeback programs and can make stakeholder-specific reporting a massive challenge.

Producing A Clean Bill Of IT

Digital Transformation

Digital transformation needs strong, centralised cost management.

Guiding Digital Transformation

Driving Profitability

Inadequate TCO and ROI undermine product line profit optimisation and process improvement efforts.

Driving Profit Optimisation

“At eHealth Queensland, providing our customers with secure and direct access to MagicOrange has enabled them to effectively and easily review, monitor, and control ICT spend and consumption. MagicOrange has become a strategic enabler in the business of delivering healthcare.”

Rick Hiley, Director Commercial Strategy, eHQ

AWARDS AND RECOGNITION

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Recognised by CIOReview - "Most Promising FinTech Solutions Provider, 2024"

1st Place - Top Global Vendors 2024 - ITFM and TBM Vendor Selection Matrix

MagicOrange named one the 100 most exciting startups in the 2024 Europa Awards Hottest Startups

MagicOrange has been recognized by Gartner® for four years as a leading ITFM solution

MagicOrange is delighted to be noted in the Cloud Landscape Report by Forrester®

As featured in the 451 Research® : FinOps Market Monitor & Forecast

“Now, more than ever, we have a clear need for an ITFM solution and look forward to realising significant benefits on a number of fronts. Even though we are only at the start of our ITFM journey with MagicOrange, we are already seeing significant progress in the desired direction.”

CIO, Exxaro Resources

Key Results

Indisputable TCO

MagicOrange delivers IT cost transparency, aligning investments with business goals for proactive optimisation. Eliminate cloud overspend, enhance TCO insights, and drive sustainable growth.

TCO

Cost Optimisation

MagicOrange optimises IT spend management across on-premises, hybrid, and cloud environments. Streamline budgeting, boost cost transparency, and maximize ROI with precise control and tailored insights

Cost Optimisation

Transparent Chargeback

MagicOrange enhances financial oversight with advanced showback and chargeback automation. Gain real-time visibility, optimise cost recovery, and ensure transparency and accountability.

Showback & Chargeback

Bill Of IT

MagicOrange provides precise cost visibility through showback and chargeback, integrating detailed cost breakdowns for cloud and on-premises. Manage digital transformation costs with precision.

Producing A Clean Bill Of IT

IT Investment Optimisation

Transform IT investment strategy with MagicOrange. Optimise performance with strategic insights, accurate ROI metrics, scenario modeling, and resource allocation to maximize returns and profitability.

Driving Profit Optimisation

Resource Center

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Expert Opinions

Optimising AI Costs: A FinOps Approach for Sustainable AI Adoption

As AI adoption accelerates, managing AI-related costs becomes critical for businesses. In partnership with Thavron Solutions, MagicOrange presents The FinOps Practitioner’s Definitive Guide to AI Services. This whitepaper outlines a strategic roadmap for optimising AI spending, focusing on key cost drivers such as serverless services, training costs and infrastructure. It provides actionable insights on embedding FinOps practices, ensuring financial discipline and aligning AI investments with business value. Download the guide to learn practical strategies for navigating AI cost complexities and driving sustainable, cost-effective AI adoption.

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Customer Stories